TED Talk Summary. Clearly and completely discussed 3-4 major ideas the speaker covered, at least one full paragraph each. Explained the main ideas in terms of your own persuasive communication experiences, current events, past events, or other information that helped contextualize the speaker’s points. 150+ words
Application of Concepts. Defined, explained, discussed, and applied required number of concepts (or more) from the readings. Provided clear links between the TED Talk and the concepts. Integrated your own persuasive communication experiences related to the TED Talk and readings. 300+ words
Insights. Reflected on what you learned from the readings and TED Talk. Applied what you’ve learned to your own persuasive communication experiences related to the TED Talk and readings. Offered key insights and provided connections to course concepts. 150+ words
Readings: Chapter 1, Persuasion in Contemporary Society, and Chapter 2, Theories of Persuasion
TED Talk: Baratunde Thurston, How to deconstruct racism, one headline at a time

Include and label these sections in your application message, using boldface to highlight the concepts you’ve applied:
Intriguing Ideas
Identify and discuss the 3-4 most intriguing or memorable ideas you got from the TED Talk.
Application of Chapter 1 Concepts
Identify and discuss at least two concepts from Chapter 1 related to the TED Talk. Define and explain the concepts you apply and give specific examples from the TED Talk.
Application of Chapter 2 Concepts
Identify and discuss at least two concepts from Chapter 2 related to the TED Talk. Define and explain the concepts you apply and give specific examples from the TED Talk.
Insights Gained
Describe the insights you’ve gained into persuasive communication based on the TED Talk and the chapter that you will apply in future persuasive communication situations or could have applied in the past. Provide specific and concrete examples from your persuasive communication experiences.