Please review Chapter 15 (Entry Strategy and Strategic Alliances) of the textbook.(I ve attached screenshot of the bookpage below)
In at least 250 words, please do the following:
(a) Explain some of the most important concepts related to entry strategy and basic entry decisions.
(b) Describe 1 example of a real-life company that has successfully entered a foreign market.
(c) Describe the type of entry mode the company used, and whether they used a strategic alliance.