Learning Goal: I’m working on a marketing project and need support to help me learn.
Stage 4: Plan Objectives and Timeline
Stage Description
In this stage you have two goals:
Identification of your marketing plan’s objectives
Proposed timeline for the execution of your plan
Plan ObjectivesEstimate of total number of consumers
Expected average purchase by customer
Expected number of purchases by customer per year
Sales funnel – identifies how members of the target market become customers
Proposed TimelineWhen will the plan launch?
When will the first milestone be reached?
Sales targets identified
Expenditures identified and timing described as it relates to the sales funnel
Stage Format
Maximum Length: 6, single-spaced pages.
Font: 12-point
Margins: 1-inch on all borders
Points: 50