Learning Goal: I’m working on a health & medical discussion question and need an explanation and answer to help me learn.
Here is the discussion question I need help with:
Healthcare administrators face unique challenges with marketing, compared to other industry sectors. Increasing regulations, cost increases, competition, rising expectations from the consumer to be more accessible, affordable, and high quality are just a few of these challenges.
To respond to the following points, assume the role of a hospital administrator:
Discuss how the value of marketing can be determined in your organization.
What is the role of ethics in your marketing strategy?
Please be sure to validate your opinions and ideas with citations and references in APA format.