You are required to submit a 3-4 page paper describing your assessment of a particular company’s social media strategy.
Content Requirements
For this paper you should
Describe the firm you selected
Provide an introduction of the firm
Describe the industry in which it operates
Describe its target market
Analyze its social media
Discuss its social media usage
Discuss how the firm is using various platforms
Evaluate the firm’s social media strategy
Make recommendations