Describe the relationship between consumer choice and health care marketing strategies.
This reflection activity is comprised of two sections, totaling a minimum of 500 words. Complete by responding to all prompts.
Read the article “Applications of social media for medical tourism marketing: An empirical analysis”.
-Why is consumer choice important in health care marketing, and why is it especially important for medical tourism decisions?
-Which choice factors are most important to medical tourism consumers?
-How successful is social media marketing for consumer choice for medical tourism?
-How well did medical tourism providers perform in terms of maintaining customer intimacy, customer involvement, interaction, and gathering customer insights? Why are each of these elements important as part of the consumer decision-making process in this situation?
Collaboration in Health Care
Drug companies are pursuing collaborative efforts with other companies to manage in the world of pharmacogenomics and individualized medicine.
-What are some examples of these collaborative efforts by pharmaceutical companies (e.g., Accelerated medicines partnership)?
-What are some examples of the value of partnerships and collaborations in health care service systems?